Harish Bahl starts a new venture. Smile Multimedia. Soon joined by his college mate, C.P. Singh, they diversify into Internet solutions.
The dot com bust happens. The Smile duo takes this ‘lean’ period as an opportunity to find credible clientele and set up a strong team. GE, Sony, UN became some of the first companies to join them.
Smile evolves from a services company to an e solutions enterprise.
Smile ventures into internet marketing. Wins several prestigious awards like Abbey and Effie for creating successful campaigns. Manish Vij joins as a media specialist. Under his charge, media and creative were put as integrated businesses under the brand name Quasar.
Manish Vij joins as a media specialist. Under his charge, media and creative were put as integrated businesses under the brand name Quasar.
Quasar becomes India’s largest integrated digital media agency.
With Quasar, StudioSmile created its first major success story of building and sustaining a business. Now the focus shifted to creating Internet assets, diversifying and expanding. Thus came into being 3 new enterprises:
Tyroo - India's largest ad-network to have its own world-class self-serve technology. Today, it's one of the most robust ad networks with over 1200 publishers.
Zoomtra- India's only travel search engine that covers small, medium travel agents and offers localized results.
Zumtra - Travel Technology Products and Services Company offering technology solutions for the Travel Industry.
Now, Smile was more than a digital company. It needed to strengthen its management team. Mahendra Swaroop joins with a larger perspective and a global vision. Smile was ready for integration and a new group identity.
Thus was formally announced the name, Smile Interactive Technologies Group with the following brands under this umbrella: StudioSmile, Tyroo, Zoomtra, Zumtra and Quasar.
StudioSmile becomes an incubation program. The program is accelerated by exclusive fund allotment.
Tyroo signs a strategic partnership with Yahoo!
The SITG story continues with more zeal and fervour towards new milestones. It has a vision to be the largest digital company. Create valuable digital assets. Build more of them through its incubation program.
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